Archive for March, 2009|Monthly archive page
Want to help shape our future? Then head over to our site and click the ‘Help Stormpulse, take our survey!‘ link in the top-right-hand corner.
We’re looking to add advanced accounts with premium features to our site, and we’d appreciate your frank input.
If you just want to know how to advertise with us, you can head to the Advertise page on our site. If, however, you’d first (or only) like to know more about this decision of ours, read on …
As I began this post, I wrestled with a title. Something about “accepting advertising” came to mind, but falls so short of what we’re really doing. What are we doing? First, a bit of context:
By our latest estimate, building Stormpulse.com has taken over 10,000 hours stretched over 4 years time. In that time, we’ve done nothing to monetize the site except adding a Tipjoy button and later a PayPal Donate button. Those steps were a response to user demands that we have some way of making money off the site. (We felt appreciated to say the least.)
Some of you (a very, very small number) may have noticed that we took down the Donate button last Friday. This reflects a decision we’ve made: we’re going to build a network of severe weather-related advertisers from the ground up.
In keeping with the same do-it-yourself spirit that caused us to write our own Flash application code instead of co-opting Google Maps, we’re going to flip open our phones and make the calls and make the advertising connections it takes to ensure that our site never has an irrelevant ad on its pages. We can’t leave that up to a contextual algorithm.
As consumers of our own site, we really love the ad-free experience, so we’re determined to make our advertisements as content-like as possible. No fat bellies, no dancing bears, no blinking text. Many of those 10,000 hours invested in the site have been about high-quality display. We’re not going to muck it up now.
In fact, we’re building our own network so that we have a total control that will allow us to ultimately remove the line between advertising and content. What do I mean by that? Another day, another post (but yes, we have something coming). For now, know that we are looking forward to speaking with anyone that would like to advertise their product or service on our site. We have several options available, including geo-targeting.
Those of you that remain concerned should know that we’re also planning to offer an ad-free option. If that’s something you’d be interested in, please let us know.
Concerns, questions, and comments anyone? Fire away.